Olá,
I’m Edu Lunardi. I work in advertising as a creative director, mostly alongside people much smarter than me, trying to make work that feels interesting, human, and hopefully a little less like advertising.
I grew up in Brazil, so soccer is less of a hobby and more of a permanent condition. I also like getting outside, learning about history, traveling when I can, and watching reality TV that requires a reunion to fully resolve things.
Thanks for stopping by. Happy to connect.
Até mais,
Edu
EXPERIENCE
acd at gale
new york | nov 2024 — present
acd at translation
new york | sep 2023 — nov 2024
senior art director at saatchi
new york | may 2021 — sep 2023
senior art director at mccann
new york | oct 2017 — apr 2021
art director at ogilvy
new York | jan 2016 — oct 2017
intern at ogilvy
new york | jul 2015 — dec 2015
intern at havas
new york| apr 2015 — jul 2015
EDUCATION
art direction at miami ad school
new york | 2015 — 2016
art direction at miami ad school
sao paulo | 2014 — 2015
bachelor's degree advertising at espm
porto alegre | 2008 — 2012
LANGUAGES
portuguese (native), english (fluent)
spanish (fluent but con um poco de portuñol)
press
Forbes
2019: Forbes' 2nd favorite Holiday commercial (for Microsoft Lucy & The Reindeer)
2021: “Why The Tide And NFL #TurnToCold Collaboration Is A Winner”
2024: “New Tide Ad Featuring Kumail Nanjiani Scores With Humor And Product Focus” (for You’re Gonna Need More Tide)
The Telegraph
2016: “It might be graphic, it might be shocking but when we live in a world where it can still be so unsafe to be born female, we need all the shock tactics we can get.” (for 1 in 3)
The Huffington Post
2016: “This Dating App Wants to Expose Hidden Violence On International Women’s Day” (for 1 in 3)
Inc
2016: “French Dating App Happn Uses an Aggressive Strategy to Raise Awareness for Violence Against Women.” (for 1 in 3)
Fashion Journal
2016: “In a world where only two-thirds of all countries have outlawed domestic violence, the campaign also acts as a call to action.” (for 1 in 3)
Trend Hunter
2016: “Dating app 'Happn' recently launched a campaign that honors International Women's Day in a unique way.” (for 1 in 3)
Rede Globo
2014: Project highlighted on Brazil's biggest network in the 2014 retrospective (for Greenpeace Raindance SP)
2014: The most googled term in the state in October of that year (for Greenpeace Raindance SP)
Folha de São Paulo
2014: Front page of Brazil's biggest newspaper (for Greenpeace Raindance SP)
Sotheby’s NY
2017: Photos of Tourists Taking Photos Exhibition
HONORS & AWARDS
Cannes Lions
2017: 1x Grand Prix, 1x Titanium, 7x Gold, 4x Silver, 4x Bronze, 2x Shortlists (for Amnesty International The Refugee Nation)
2017: 2x Bronze (for Amnesty International The Refugee Packaging)
2024: 2x Gold, 1x Silver, 1x Bronze, 3x Shortlists (for You’re Gonna Need More Tide)
D&AD
2017: 2x Wood Pencil, 1x Yellow Pencil (for Amnesty International The Refugee Nation)
2022: 2x Wood Pencil (for Tide #TurnToCold)
2024: 1x Graphite, 1x Shortlist (for You’re Gonna Need More Tide)
One Show
2017: 1x Best in Show, 1x Best in Design, 1x Best in Cross-Platform, 1x Gold, 1x Merit (for Amnesty International The Refugee Nation)
2022: 1x Green Pencil (for Tide #TurnToCold)
2022: 1x Merit (for Tide The First Talking Washing Machine)
2024: 2x Gold, 2x Bronze, 1x Merit (for You’re Gonna Need More Tide)
FIAP Festival
2015: 1x Shortlist (for Greenpeace Raindance SP)
2015: 1x Shortlist (for Airbnb Box Doormat)
Clio Awards
2023: 1x Shortlist (for Tide #TurnToCold)
Effies
2024: 1x Silver, 2x Bronze (for You’re Gonna Need More Tide)
New York Festivals
2017: 1x Grand Prize, 2x First Prize Award (for Amnesty International The Refugee Nation)
Young Guns
2015: 1x Silver (for D-Con D-Coffin)
Wave Festival
2015: 1x Shortlist (for Greenpeace Raindance SP)
Miami Ad School
2014: 1x Top Dog Award (for Greenpeace Raindance SP)